The End of McDonaldization?

Categories: general-nonsense

Tags: General Nonsense

Date: 27 October 2009 10:03:46

The green, enviromentalist types and fluffy Guardian reading anti-capitalists have been talking about the need to return to local products and reduce our carbon footprints for a while now. We all tend to nod our heads and say this is v. worthy, but carry on our lives as normal muttering about increased costs. It appears, though, that capitalism itself may be the route to achieving these goals. This BBC business article reports on how McDonalds is pulling out of Iceland because the franchise is no longer worth having. The owner of the franchise intends to keep running that style of outlet, but using local Icelandic products.