Categories: uncategorized
Date: 16 April 2008 12:30:07
In my mail box this morning was an e-mail from "Looking at Life" with details of their mini-tour. It looks like something worth thinking about if you are in any of the areas they're visiting.
It also prompted me to look at their site, which I have to say made me giggle a bit. Looking at Life is part of "Care for the the Family" - a v.g. org which I actually have alot of time for. However, being v. image conscious Care for the Family launched Looking at Life to relate to and try to reach people in their 20's and 30's. So far so good, but clicking around their site I found that whilst the front may be designed to reach their target audience once you get into the articles a reasonable amount of what you see are the faces of the 50(?)somethings who make up the team of subject experts that Care for the Family employ. The links actually take you into repackaged versions of articles elsewhere on the Care for the Family site. (N.b. at this point, after a bit more playing, I acknowledge it does depend upon what links you end up going into).
This kind of defeats the object, in my humble opinion. If they are linking to "true life stories" and "advice" to relate to the experience of the people they're aiming at it would be much better to link to people of the same age for the stories and perhaps be up front about the job the people giving the advice have.
I have every confidence that this organisation really does seek to have integrity, but I'm afraid putting up a different website to link to the same old, same old in terms of material but claiming that it's designed to be something different doesn't have that integrity. It's a sign of how, however hard they try, quite often people just don't get it. On a more positive note the venues they have chosen for the tour are all normal venues where people can get a pint whilst they listen.