Barbie Loves M.A.C

Categories: uncategorized

Date: 30 March 2007 19:55:09


Walking down the street the other day, I wandered past the M.A.C shop. Seeing as how they do good makeup and all, I peered through the window and noticed an advertisment for their new range.

It's called 'Barbie Loves MAC', and the poster shows two painted, plastic women with more airbrush than flesh. There they stand, blank and expressionless, their perfectly pink lips slightly parted. I actually had to do a double-take to confirm that they were in fact women and not Barbie dolls themselves.

According to the video on the website, Barbie "represents such diverse beauty-it doesn't matter about ethnicity, cultural background, she is the face of beauty". What utter, utter bollocks. The black Barbie dolls and the Chinese Barbie dolls and the mixed-race Barbie dolls are from the same bloody mould as the white ones, they're just different-coloured plastic. Diverse? Good grief.

Why, as a society, do we do this to women? Why must we attempt to force beauty into a pink plastic mould? Why can we not just accept that women don't look like that, no matter how hard they try?

(Note that of course I'm not trying to suggest that the media doesn't do this to men, too-it was just this particular advert that pissed me off...)