Categories: uncategorized
Date: 18 October 2006 09:54:30
I really, really wanted to love this advert yet, now that I see it in its finished form I find it strangely soulless and unmoving:
http://www.bravia-advert.com/paint/thead/
unlike this one which I find incredibly emotive:
http://www.bravia-advert.com/commercial/braviaextcommhigh.html
Funnily enough the second advert sees additional ideas, mainly comic ones, explode in my mind. Imagine a directors cut ad where you see buildings at the bottom of the hill all but pulverished (typo but I like the word so I'm keeping it) by the cataclysmic rubber avalanche or one where the metal dustbin seen at the end follows the balls down. Or another ad filmed in the style of a war report with someone cowering in one of the cars that is being pinged as if by repeated machine gun fire... I'm told there is a tango pastiche ad of the same type where someone standing at the bottom of the hill gets covered in apple juice from a hill full of bouncing apples but I've yet to see that.
If I had to take a stab at the difference between the two feelings I would hazard a guess that the second ad (the rubber balls one) contains living, moving things, a charming soundtrack that is a perfect counterpoint to the slow, graceful movement. The paint ad is filmed in realtime and the music is not a juxtaposition, merely a sonic layer, it doesn't add to, merely adds to the illustration. Not that I've given this too much thought of course, but it made me a little sad by how little I felt in all but two of the paint ad scenes. The coloured rain at the end was lovely though, a shot almost worth the entire ad length.
In dissimilar news, related only because it's a video file, this made me smile the other day, hope it does you as well:
http://powet.tv/2006/09/18/gaming-archaeology-totakas-song/