'We are all weird' by Seth Godin

Date: 20 May 2012 11:47:02

'We are all weird' is a book I got for Christmas, I had put it on my wish list after having read one of my friend's facebook reviews of it where she raved about it. I'm not sure having finished it I'd rave about it, to be honest, but it was a good quick read and quite interesting. Godin's basic thesis is about how the world is moving away from 'mass' (particularly in the context of mass marketing) and towards 'weird' - it's basically a manifesto for not conforming to the mass market. As I read it it often made me think of Steve Jobs - it is very 'American' in tone (not meant to be derogatory), and he seemed like a quirky motivational speaker - it's lots of short paragraphs with one main point, which to be honest could have mostly stood alone away from the others, so I did get a bit annoyed with it stylistically. HD read it and thought it wasn't anything new, that it was the same as discussions on usenet boards in the late 80s, but as I wasn't a techhead then (or indeed now, as my current attempts to work out my new shiny phone show) it was a bit newer to me. I mostly nodded along to it, there wasn't anything I massively disagreed with, though I think it's rather idealistic. It's a book I thought Tractor Girl might like to read; you'd probably get a much more profound review from her than me though :)