Zero taste, all the sugar.... no that's wrong.....
Categories: just-life
Date: 25 July 2006 16:05:52
Over the last couple of weeks Coca-Cola (Wiki) have been advertising their new coke (Coca-Cola Zero) which apparently has all the great taste of Coke, but none of the sugar. Which means that they replaced the suger with other stuff.
However I have noted that all the adverts seem to be aimed at a very narrow market. With tag lines like 'Girlfriends without the five year plans", or "Work mates without the work" or....
To me these adverts are sexist. Not to women, but the way they suggest that guys in their late twenties all seem to be pillocks. The only place where you find such people are in things like advertising (which might explain something) and I don't want to be associated with such people. That's what things like big sticks were invented for.
Now, if you take something like Renault TV Ads, such as the Clio - France vs. Britain advert, it's genius (just click on the 'TV Ads' and it's second from the top). As the two young people give what's so good about each other's country;
she -France
he - Britain
she - the Effel Tower
he - Blackpool Tower
he - 1815, Waterloo
she - the 18.15 from Waterloo
and at the end of the advert, they're both over looking Paris;
she - the most romantic city in the world.
he - let's see.......
I know which advert I'd rather be watching......